LG 360°  | New Business Innovation  | LG ELECTRONICS INC. | 2009
Team: Shruti KNR, Sandeep P

Health Product for the Alpha Female

Creating a new business platform in the range of consumer electronics targeting towards the ostentatious lifestyle segment.

CONCEPT

Bathroom mirrors, they are so numerous and ubiquitous.
They form the material framework of our existence.TRUE EYE which gives meaning and significance to our lives.
LG360 is the manifestation of our imagination guided by user expectation which are often felt but seldom fulfilled.
Peeling down to the heart of the subconscious feminine behaviour helped us reveal the magic of effortlessness with design, thus creating a  comprehensible, character fullproduct

SCENARIO

Home Products for the Alpha Woman                                                   Mapping the ostentatious lifestyle of Alpha Queen in her home, office, leisure and social environment to understand the product segments fulfilling her space.
Further it revealed that amongst plethora of products already
created by LG there was a segment starving to be explored:

Health@Bath

 

User can view themselves 360 (invisible camera based vision )Multi touch interaction for comparing body graph and your previous stored images

Receive beauty , heath and nutrition tips( 3d scanner senses BVI)     

DESIGN DETAILS                 

LG360 is a mirror finish LCD panel sensitive to your touch. The form factor has been derived using Mirror as a metaphor.
A biometric scanner personalizes the user’s mirror and maintains the user’s privacy.          

CONCEPT DETAILS   

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3D Scanner scans your body Volume Index

BVI looks at the relationship between mass and volume distribution(i.e. where the body mass is located rather than the total weight or fat content)

A scanner calculates the three-dimensional outline of a person’s exterior surface ,so that computation can be used to calculate the part volumes and the part body composition of the person.

BVI makes an inference as to the body’s distribution of fat and weight using complex and detailed  Body composition data

A Health/Diet tip is then projected onto the reflection of your body in the mirror